Market Research

Market Research

We track what happened in the past.
We explore and evaluate the present.
To come up with strategic recommendations for your future.

Each project is approached with a fresh & creative eye to ask the obvious and not so obvious questions as results need to be put into a bigger picture to understand the market.

We believe that a combination of tools lead to an in-depth understanding of your market as each tool takes a different perspective into account.
Depending on your strategic objective, we will employ qualitative and/or quantitative methodologies.

We provide local insights paired with international expertise to reveal the context of your target group.


 

Market Research
We analyse findings by taking your perspective and the one of your target group into account to come up with strategic recommendations that are tailored to your business objective.

If you need information about certain sectors in Myanmar, please contact us as we have many different reports and data available.

We are experienced with a wide range of study types, industries and respondents.
AD HOC RESEARCH - Exploration & Evaluation
Market Studies provide detailed information about key player in your category, market size, rules & regulations, top brands etc.

Usage & Attitude Studies – learn about local consumption habits

Consumer Behaviour / Trends:learn about the needs, desires and values of your target group

Advertising Research: pre- and post-tests for any media

Media Survey

TV Monitoring

Concept & Product Tests (incl. home-use tests)

Brand Audits / Image: How do consumers feel about your brand and what is making your brand aspirational.

Feasibility and Pre-Launch Studies: Find out how Myanmar consumers like your marketing mix before you invest

Company Research Studies give insights into Myanmar companies: their lines of business, their history etc. – necessary when you look for a reliable local partner.

 
CONTINUOUS RESEARCH - Tracking
Retail Audit
for Electronic Goods, Pharmaceuticals

Export & Import Statistics
MSR provides official customs and border trade data for any product category monthly – since 2000.

Consumer Price Index

Press Clippings

Company Watch

Annual Salary Survey
Since 1996, we track the salary of different employees (e.g. private vs. government, different industries) and put the income into relation with the development of food and housing prices.

Market Research has been conducted for:

INDUSTRY CONSUMER GOODS REAL ESTATE
  • Automobile
  • Telecomms
  • Media
  • Education
  • Copier
  • Medicine
  • Electronic Products
  • Steel
  • Timber
  • Garment
  • Cement
  • Beer
  • Cigarette
  • Chocolate
  • Soft Drink
  • Drinking Water
  • Coffee Mix
  • Dairy
  • Infant Formula
  • Personal care
  • Food & Seasonings
  • Detergents & Home Cleaning
  • Industrial Zone
  • Hotels
  • Office complex
  • Serviced Apartment